Europe smartphone shipments decline – Apple grows because of iPhone SE


In Q2 2022, Europe smartphone shipments declined 11% in a Yr-Over-Yr comparability, however Apple handle to develop shipments and market share, largely due to its 5G-capable iPhone SE.

The info comes from a Counterpoint Analysis research; what’s fascinating about this report is that whereas the iPhone SE had unhealthy reception within the US, it now appears Apple can thank this inexpensive 5G iPhone – a minimum of in Europe.

Though it nonetheless doesn’t appear the 5G iPhone SE will be capable to flip a billion Android customers into switchers, it helped the Cupertino firm develop 3% when in comparison with Q2 2021. Cargo share additionally grows from 21% to 24% YoY.

The research exhibits the Europe smartphone market declined by 11% YoY and 13% QoQ to 40 million models in QW 2022, the bottom quarterly whole since Q2 2020, however each Samsung and Apple managed to develop shipments and market share YoY. Additionally they declined QoQ as a consequence of their withdrawal from the Russian market.

“It was a combined bag of leads to Q2 2022, and year-on-year comparisons masks advanced market dynamics. A lot has modified in Europe in comparison with final 12 months and even final quarter, each from an business and macro perspective,” mentioned Jan Stryjak, Counterpoint Analysis’s affiliate director.


Stryjak believes the state of affairs in Europe stays bleak for the remainder of the 12 months. “Many nations in Europe are slipping nearer to a recession, and home political tensions in quite a few nations past Russia and Ukraine are rising.”

The 5G iPhone SE launched in March. Out there from $429, the 4.7-inch telephone with a “basic design” has the A15 Bionic chip, a principal 12MP digital camera with Deep Fusion expertise, Good HDR 4, and iP67 water resistance certificates.

You possibly can learn the full report by Counterpoint right here.

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