Ideas for how you can submit successfully on LinkedIn from search engine marketing Sara Taher


LinkedIn posting strategy Sara Taher

Each time I go to LinkedIn currently, I nearly all the time see an replace from Sara Taher, the search engine marketing Workforce Lead at Flywheel Digital.

And lots of of her posts are likely to get a variety of engagement. Her updates repeatedly appeal to tons of of reactions, feedback and shares. 

So what’s her secret to posting successfully on LinkedIn and being so seen? Has she found out the LinkedIn algorithm?

Taher was form sufficient to offer just a little perception into her LinkedIn posting technique. What follows are highlights of our Q&A. Chances are you’ll discover that a lot of the recommendation Taher shares aligns with LinkedIn’s recommendation for creators.

Decide your LinkedIn objective(s). Taher’s greatest objective on LinkedIn? To construct her private model. 

  • “My viewers is search engine marketing and digital entrepreneurs primarily, however I used to be capable of appeal to some tech-savvy enterprise house owners and a few advertising managers searching for search engine marketing consultants,” Taher mentioned.

Keys to a profitable LinkedIn submit. Taher mentioned she doesn’t use a schedule. She writes primarily based on inspiration. Fairly often, Taher mentioned she will get an thought for a submit from one thing she is actively engaged on.

So what formulation works for Taher?

  • “The formulation is 4 issues. Present 1. relatable and a couple of. actionable data. 3. Be your self and 4. be actual.”
  • “SEOs can perceive my posts, I be certain that it’s straightforward and easy to grasp. Additionally they discover it related to on a regular basis search engine marketing duties.”

This submit is one instance of her doing that, when she mentioned content material audits. 

Right here’s one other, by which she mentioned optimizing the homepage:

Along with sharing search engine marketing insights and suggestions, Taher opens up about herself.

In this submit, she famous how posting one thing about herself made her really feel “seen” as an individual for the primary time.

And in this submit, she mentioned confidence, which she admitted she struggles with. 

Is there a “greatest time” to submit on LinkedIn? I do know, I do know. Posting at mid-morning, midweek ensures nothing when it comes to visibility or engagement on your LinkedIn submit. However I used to be curious if Taher had seen any days or occasions that labored typically for her. Right here’s what she mentioned:

  • “My viewers is worldwide with totally different time zones and even generally totally different weekend days (some nations take Friday and Saturday off as weekend). I simply discovered that posting very first thing within the morning my time, and usually posting on Sundays, Tuesdays and Wednesdays, would get essentially the most engagement.”

What to keep away from. Taher additionally has some recommendation on what doesn’t work:

  • “Undoubtedly making an attempt to be like another person. Don’t attempt to imitate different folks’s fashion,” Taher mentioned.

Taher mentioned she discovered lots by following different search engine marketing consultants on LinkedIn and connecting with them. However you possibly can be taught from others with out copying them. 

Defining success. Success will rely in your targets. So how does Tahker measure “success” for her LinkedIn submit? 

  • “Success for me is once I get engagement on a submit. And once I get optimistic suggestions from followers.”

One last bit of recommendation. And that is one thing extra folks in our house want to listen to:

  • “Posting and changing into a public determine within the search engine marketing neighborhood is a duty, as folks really comply with your recommendation. So don’t submit something you aren’t 100% positive of.”

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About The Writer

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing every day about search engine marketing, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention sequence, SMX – Search Advertising and marketing Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Govt Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.


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