Purchase, Validate, Examine: Steps & Instruments to Assist Companions Shield In opposition to Counterfeit Cisco Gear

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In in the present day’s world, sadly virtually each product – from footwear to luxurious objects, prescribed drugs to electronics – is liable to counterfeiting. The sale of worldwide counterfeit items is estimated to be $250B a yr, with the worldwide IT business alone representing an estimated $100B in income misplaced to counterfeiters yearly.  Companions and prospects who buy Cisco merchandise from approved channels anticipate they’re getting genuine Cisco gear. When counterfeiters try and money in on that belief, the fee to our companions and distributors – potential misplaced income, downtime, and price to switch faux items with real product – may be vital.

As a former Cisco companion, I skilled first-hand the danger counterfeit and grey market can create, starting from undercutting respectable offers with impossibly low costs to compromising our prospects’ IT with unreliable and unsupported fakes. Since becoming a member of Cisco, I’ve been lending my voice to and dealing throughout the enterprise in an ongoing effort to empower, allow, and assist our companion group to assist them shield towards counterfeit and grey market actions.

Cisco is tackling the difficulty in quite a few methods.

Working with Business

There may be power in numbers, which is why Cisco is an energetic member of organizations just like the Alliance for Grey Market and Counterfeit Abatement and the Worldwide Anti-Counterfeiting Coalition. Taking a united method to international Mental Property safety and combating product counterfeiting and piracy permits us to scale and amplify our efforts. Our Model Safety workforce additionally collaborates with legislation enforcement and authorities businesses with boots-on-the-ground investigations to disrupt counterfeiting operations.

Constructing in Safeguards

Our safeguards to guard towards the counterfeiting of Cisco merchandise spans your entire lifecycle. We construct superior protecting measures into our merchandise beginning with product design and growth and persevering with all through the manufacturing course of.

Empowering Companions to Shield Themselves

Along with these built-in safeguards, we empower and allow Cisco companions, distributors, and prospects with packages and instruments to assist determine counterfeit merchandise and shield your investments.

Take the next steps to make sure you are utilizing real Cisco merchandise.

1. Solely purchase from approved Cisco companions and distributors. Shopping for outdoors of approved channels places you and your funding in danger. Software program licenses, warranties, and entitlements usually don’t switch; efficiency and high quality can’t be assured.Knowingly buying grey market Cisco gear has penalties, starting from audits to expulsion from this system.

2. At all times validate the integrity of Cisco gadgets earlier than set up.

3. Contact us for a complimentary well being verify in your current Cisco networking gadgets utilizing simply the serial quantity.

Cisco will proceed to ship improvements and packages to assist you in these efforts. We ask that you just be a part of us on this ongoing effort to guard towards counterfeit and grey market commerce by taking these steps and utilizing these instruments.

You possibly can study joint progress with officers in current information.

In case you suspect that you just or somebody you understand could also be in possession of counterfeit Cisco {hardware}, report it to the Model Safety workplace instantly.

 

To be taught extra about Cisco’s efforts,
try our model safety website.

 


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