White Fortress appears to be all-in on its newest worker, a robotic fry cook dinner. Flippy 2, the fast-food robotic by Miso Robotics, will now be whipping up burgers and different meals in 100 standalone areas.
The information is a component of a bigger shift underway within the quick-serve sector, pushed partially by the demand for contactless service and partially by a decent labor market and rising wages towards automation. Simply this week, in an identical transfer, Jamba introduced it was strengthening its collaboration with Blendid, which makes a juice robotic.
White Fortress first trialed Miso’s authentic Flippy robotic in a Chicago-area location in 2020. The burger chain, which payments itself as the primary hamburger fast-food chain in-country (it was based in 1921), then rolled out a model of Flippy, Robotic-on-a-Rail (ROAR), to a further 10 kitchens.
“Synthetic intelligence and automation have been an space White Fortress has needed to experiment with to optimize our operations and supply a greater work atmosphere for our workforce members,” mentioned Lisa Ingram, CEO of White Fortress, on the time. “We consider expertise like Flippy ROAR can enhance customer support and kitchen operation. This pilot is placing us on that path — and we could not be extra happy to proceed our work with Miso Robotics and pave the best way for better adoption of cutting-edge expertise within the fast-food business.”
The gross sales pitch by Miso is that its robotic can alleviate inefficiencies at the back of home whereas making certain constant high quality. Given the scope of the rollout, White Fortress clearly deems the ROI equation legitimate.
“We couldn’t be extra grateful for the arrogance White Fortress has proven in us as we enter into the subsequent section of our partnership,” mentioned Mike Bell, CEO of Miso Robotics. “White Fortress was the primary giant model to embrace our expertise, and we’re thrilled that our Flippy pilot made such a constructive impression on their operations that they wish to combine 100 extra. We will not wait to proceed on this journey with such an impressive companion.”
Miso’s journey, which we have coated for the reason that firm got here out of stealth, has been enjoyable to look at. The corporate did a non-traditional crowdfunding marketing campaign and is primarily funded by particular person traders. It boasts over 15,000 shareholders and a whopping $50M in crowdfunding to this point. Its E spherical provides it a market valuation of $500 million.