Twitter continues testing the edit button, permitting multimedia tweets


Twitter introduced final week they had been testing a brand new function that will permit pictures, movies and GIFs in a single tweet.

The way it works. Multimedia tweets can’t be created or seen on a desktop in the intervening time, and are solely accessible to on the Twitter app. Moreover, the function is simply accessible to a handful of customers in the intervening time with no phrase on when the corporate plans to make the function public.

I wasn’t capable of finding any examples of a multimedia tweet by myself feed and didn’t have entry to create my very own, however the screenshot beneath from Alessandro Paluzzi exhibits what it seems to be like.

What Twitter is saying. In an announcement reported to TechCrunch, Twitter stated:

We’re testing a brand new function with choose accounts for a restricted time that may permit folks to combine as much as 4 media property right into a single tweet, no matter format. We’re seeing folks have extra visible conversations on Twitter and are utilizing pictures, GIFS and movies to make these conversations extra thrilling. With this take a look at we’re hoping to find out how folks mix these totally different media codecs to specific themselves extra creatively on Twitter past 280 characters.

Checks proceed on the edit function. Moreover, Twitter continues to check the edit function on a restricted variety of accounts. Jane Manchun Wong discovered that while you edit a Tweet, the unique one doesn’t disappear, however exhibits a notification that claims “There’s a brand new model of this Tweet” just under it, and the brand new, edited Tweet is then proven above.

Preliminary testing. Twitter started testing the edit function again in April to Twitter Blue subscribers solely. 73% of the 4 million voters that replied to an Elon Musk ballot replied that they wished an edit choice. The day after the ballot, Twitter responded that they had been actually testing an edit function and that it had nothing to do with Musk’s ballot.

Why we care. Twitter customers have been asking for an edit choice for a very long time. There isn’t a indication that non Twitter Blue customers could have entry, so this may very well be their approach of engaging customers into paying for the subscription. As for multimedia posts, it may very well be a enjoyable function for manufacturers to showcase their merchandise, however probably received’t transfer the income needle a lot.

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About The Writer

Nicole Farley is an editor for Search Engine Land masking all issues PPC. Along with being a Marine Corps veteran, she has an in depth background in digital advertising, an MBA and a penchant for true crime, podcasts, journey, and snacks.


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