Twitter launches Location Highlight for all skilled accounts

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Twitter is now rolling out a brand new function known as Location Highlight to all Skilled Accounts.  

What’s Location Highlight? Companies that use this function can show numerous sorts of location and call info on the prime of their Twitter profile. Twitter can be integrating Google Maps to point out a map of the enterprise location, which customers can click on on to get instructions.

The way it works. Go to Edit Profile > Edit skilled profile > Profile Highlight > Edit

You possibly can then add any or all the following:

  • Web site URL.
  • Deal with (your avenue deal with, metropolis, state and ZIP code)
  • Hours
  • E-mail
  • Cellphone 
  • Show map (toggle)

When you’re there, you can even choose an possibility that lets individuals browse your retailer or subscribe to your publication. These choices are usually not new – they’ve been out there with Skilled Accounts since final yr.

Now out there. Anybody with an expert account can add the Location Highlight beginning at this time, Twitter mentioned. 

Beforehand often called About Module. Location Highlight was initially often called the About Module. Twitter invited just a few companies to check the About Module beginning in April 2021

Why we care. Native companies that preserve a Twitter presence now have a great cause to arrange a Skilled Account. The brand new Profile Highlight ought to scale back friction for potential clients by placing your location particulars on the prime of your Twitter profile web page. Which means you may get further clicks to your web site or precise foot site visitors to your location, which might translate to gross sales and income.


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About The Creator

Danny Goodwin is Managing Editor of Search Engine Land & SMX. Along with writing each day about website positioning, PPC, and extra for Search Engine Land, Goodwin additionally manages Search Engine Land’s roster of subject-matter consultants. He additionally helps program our convention collection, SMX – Search Advertising Expo.

Previous to becoming a member of Search Engine Land, Goodwin was Government Editor at Search Engine Journal, the place he led editorial initiatives for the model. He additionally was an editor at Search Engine Watch. He has spoken at many main search conferences and digital occasions, and has been sourced for his experience by a variety of publications and podcasts.

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